Understanding the world · Environment & the future

Soft power: how did the United States win over the world?

Charming the world instead of conquering it: the secret of American power.

Attraction, not conquest4 min read5 partsQuiz of 9 questions
Read in the app Available in 30 languages
Thomas Wolf, www.foto-tw.de · Hollywood Sign · CC BY-SA 3.0 · Wikimedia Commons
Part 1 of 5 · freeIntroduction

How can a country dominate the world without going to war? By simply making others want to look like it. That is the idea behind soft power, the art of attracting rather than forcing, a concept that changed the way we understand relations between countries.

The United States is the most studied example of it. But this influence through attraction, powerful as it is, now shows signs of fragility.

The rest is in the Sophia app.The remaining parts, the open-book quiz and the full glossary. Free to start; Premium unlocks everything.
  1. 2A concept born in 1990
  2. 3The American cultural empire
  3. 4The decline of a contested model
  4. 5A multipolar world and a battle of stories
Open-book quiz9 questions whose answers are in the text.
Glossary10 terms explained in a tap.
30 languagesThe same course, from French to Japanese.